Corporate crisis public relations

In the handling of corporate crisis public relations, the collection, analysis and application of intelligence play a vital role. Academic research and practical exploration in the field of intelligence provide a basis for brand crisis management...

Product quality problems, safety accidents, or improper words and deeds of senior executives, once they become the focus of public attention, they may quickly ferment and cause serious damage to the company's image and market position...

In the current situation of frequent natural disasters, enterprises are not only faced with the risk of daily operations, but also the sudden crisis caused by force majeure. Natural disasters such as earthquakes, floods, typhoons...