Crisis PR Strategy

The attack on Trump at a campaign rally in Pennsylvania not only posed a direct personal threat, but also became a major public relations challenge on the American political stage...

The "three-level effect evaluation model" is an important innovation in the field of media crisis management. It is based on the existing media crisis concept attributes, communication laws and response principles...

In the current situation of frequent natural disasters, enterprises are not only faced with the risk of daily operations, but also the sudden crisis caused by force majeure. Natural disasters such as earthquakes, floods, typhoons...