Service Content

在数字化时代，网络已经成为人们获取信息、交流思想的重要平台。随着社交媒体、论坛、博客等新兴媒体的快速发展，网络 ...

When conducting PR activities in China, foreign companies need to pay special attention to factors such as cultural differences, laws and regulations, and market characteristics. Here are some key strategies that can help foreign ...

China's leading PR agencies offer a wide range of services designed to help companies or individuals build and maintain a favourable public image and communicate effectively with their target audiences. Here are ...

In real business practice, many companies still tend to use traditional internal publicity methods to spread external information, which is the so-called "externalization of internal publicity information" ...

In the new media era, the pattern of information dissemination has undergone tremendous changes. The public is no longer a passive receiver of information, but has become an indispensable part of the information dissemination chain...

In the process of external value transmission of enterprises, there is indeed a "dilemma": enterprises often overemphasize their own advantages, achievements and concepts, while ignoring the value of the public...

In contemporary society, the public's expectations of companies have gone beyond the traditional sense of product providers or profit seekers. They are more eager to see real, three-dimensional, personalized and meaningful...

In the era of social media, public opinion supervision and public attention to enterprises have reached an unprecedented level. Foreign-funded enterprises, especially those with significant influence in the Chinese market...

In the field of crisis management, effective "techniques" - namely crisis management systems, communication strategies, spokesperson systems, etc., undoubtedly provide companies with tools to deal with emergencies...

In modern enterprise management, crisis management is regarded as an important part of maintaining enterprise stability and development. As the ancients said: "If the skin is gone, where will the hair be attached?" This sentence is very important in crisis...

In the digital age, the Internet has become the main platform for the public to obtain information, express opinions and participate in social discussions. In this context, opinion leaders (KOLs, ...

In a crisis, foreign companies face particularly severe challenges, especially when their brands, products or services become the focus of public attention. In this case, how should companies respond?

When foreign companies operate in the Chinese market, the public opinion crisis they face often stems from the gap between their familiarity with local market rules and their understanding of local social psychology and media characteristics. ...

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In the complex environment of business operations, crisis management is a vital capability. It not only determines whether the company can maintain stability in adversity, but also determines whether the company can...

Crisis management is never the responsibility of a single executive or individual, but a challenge faced by the entire organization. In times of crisis, the personal strength of executives is certainly important, but they...

In crisis management, companies tend to fall into a mentality of complacency, especially in relatively calm periods when crises seem far away. Companies may ignore the risks and...

In today's business environment, the challenges and crises faced by enterprises are becoming more diverse and complex. The rapid changes in the market environment, the updating of laws and regulations, the competitive state...

In the Chinese market, enterprises face a complex and ever-changing environment, including frequent adjustments to policies and regulations, fluctuations in the economic situation, changes in the social environment, and fierce competition in the commercial market.

In crisis management, companies need to build a comprehensive and detailed stakeholder map to ensure that all groups that may be affected are taken into consideration. This not only...

Human resource crisis warning, as an important part of modern enterprise management, faces the dual challenges of complex influencing factors and difficult process control. Due to the internal and external...

As a forward-looking management strategy, the core goal of enterprise human resource crisis warning is to identify and prevent risks that may have a significant negative impact on the stability and effectiveness of enterprise human resources...

The complexity of human resource crisis stems from the diversity of its influencing factors and the nonlinear interaction between these factors. In the corporate environment, human resource crisis is not an isolated event...

In the context of business management, human resource crisis can be defined as a situation that poses a direct threat to the human resource situation of an organization, carries a high degree of uncertainty and is potentially destructive.