Business areas of PR services of renowned PR agencies in China

China's leading PR agencies offer a wide range of services designed to help companies or individuals build and maintain a favourable public image and communicate effectively with their target audiences. Below are some of the major PR service business areas:

1. Brand Management and Communication: This includes brand positioning, brand story building, and brand image design through a series of strategies to create a positive image of the brand and increase brand awareness and goodwill.
2. Media Relations: A PR agency will help clients build relationships with traditional media (e.g. newspapers, magazines, TV, etc.) and new media (e.g. social media platforms), plan press conferences, write and distribute press releases, and ensure that the client's positive message is widely disseminated.
3. Crisis PR: When faced with an emergency, a professional PR team will react quickly to formulate an effective response plan to minimise negative impacts and protect or even enhance the company's reputation.
4. content marketing: Increase brand awareness and loyalty by creating high-quality content (e.g., blog posts, videos, whitepapers, etc.) that attracts the attention of potential customers and engages them in interactions.
5. Social Media Operations: Utilise social network channels such as Weibo, WeChat, Jitterbug, etc. for daily operation and management, including release of dynamics, fan interaction, activity planning and execution, etc., in order to enhance user stickiness.
6. Event/Activity Planning: From product launches to large-scale exhibitions, the PR agency will be responsible for the entire process of creative conception, venue selection, guest invitation, on-site decoration, etc. to ensure that each event can achieve the expected results.
7. Government Affairs Advisory: For companies that need to deal with Chinese government authorities, it is important to understand the relevant policies and regulations. A PR consultant can provide professional guidance and assistance in dealing with these matters.
8. Market research and analysis: Provide a basis for business decision-making through in-depth research on industry trends, competitor conditions and consumer behaviour.
9. digital marketingWith the development of Internet technology, online promotion has become an indispensable part. SEO optimisation, SEM advertisement placement, KOL cooperation and other forms are all common digital marketing tools.
10. Employee Communication and Internal PR: Enhancing the flow of information within organisations, promoting corporate culture, and improving employee satisfaction and sense of belonging is also one of the key components of modern PR work.
11. Investor Relations Management: For listed companies, PR firms will also assist them in investor relations management, such as organising regular performance briefings and preparing annual reports, to maintain good communication with shareholders.
12. Public service project planning and execution: Active participation in social responsibility activities not only helps to improve the well-being of society, but also earns a good reputation for the company. For this reason, many companies choose to work with their PR partners to plan and implement a variety of public service activities.