The global, universal, all-media change in news dissemination refers to the profound changes experienced in the field of news dissemination in the context of the era of globalisation and digitisation, which has not only changed the way information is produced, distributed and received, but also redefined the pattern and ecology of journalism, as well as the way and depth of public participation in news. The following is a detailed analysis of this change:
Globalised communication: news flows without borders
With the popularity of the Internet and the rise of social media, the dissemination of news has broken through geographical boundaries and achieved true globalisation. Information is no longer restricted by geography, and news events, once they occur, can spread to every corner of the world almost instantaneously. This has not only accelerated the flow of information, but also made international news a part of the general public's daily access to information, and enhanced the global public's attention to and participation in international affairs. At the same time, globalized communication has brought about the collision and fusion of cultural diversity and promoted cross-border dialogue and understanding.
Participation of all: from audience to producer and consumer
In the traditional news dissemination model, information is mainly produced and distributed by professional media institutions, with the audience in a passive position. However, with the rise of social platforms such as blogs, microblogs, WeChat and Jitterbug, everyone can become a creator and disseminator of information, the so-called "citizen journalists". This mode of news production involving all people has greatly enriched the sources of information and made news more diversified and personalised. At the same time, it has also challenged the authority and authenticity of traditional media, prompting professional media organisations to focus more on the depth, credibility and exclusivity of their content.
All-media convergence: multi-platform, multi-format content presentation
The arrival of the all-media era means that news content is no longer limited to a single media form, but is seamlessly disseminated on multiple platforms such as web pages, mobile phone applications, smart TVs, and outdoor screens through text, pictures, audio, video, live broadcasts, and other forms. This multimedia fusion not only broadens the expression of news and improves the attractiveness and infectiousness of information, but also makes news dissemination closer to users' habits and meets the information needs in different scenarios. In addition, the application of AI technology, big data, cloud computing and other emerging technologies has further promoted the innovation of news production and distribution methods such as personalised recommendation and intelligent editing.
Information overload and crisis of confidence
In the global, universal, all-media communication environment, information overload has become a problem that cannot be ignored. The massive flow of information makes it difficult for users to sift out valuable content, and at the same time provides a hotbed for the spread of fake news and rumours. This has challenged the authenticity and authority of news and triggered a crisis of public trust. Therefore, improving the public's information literacy, cultivating critical thinking, as well as strengthening the media's self-regulation and supervision have become important ways to deal with this challenge.
Journalism Ethics and Social Responsibility Revisited
In the changing situation of globalised news dissemination, journalistic ethics and social responsibility have been given new connotations. While pursuing timeliness and click-through rates, how to balance issues such as personal privacy, cultural differences and social impact has become a common test for the media and citizen journalists. Strengthening education on journalistic ethics, enhancing fact-checking, upholding objectivity and fairness in the news, as well as actively participating in social welfare, have become the keys to improving the quality of news dissemination and reshaping public trust.
In conclusion, the global, universal and all-media news dissemination changes have brought about unprecedented free flow of information and increased public participation, as well as many challenges, such as information overload, lack of trust and ethical dilemmas. To cope with these challenges, it is necessary for media organisations, technology platforms, governments, the public and other parties to work together to build a healthier, more orderly and responsible global news dissemination ecology.