Crisis PR

China's leading PR agencies offer a wide range of services designed to help companies or individuals build and maintain a favourable public image and communicate effectively with their target audiences. Here are ...

In the era of social media, public opinion supervision and public attention to enterprises have reached an unprecedented level. Foreign-funded enterprises, especially those with significant influence in the Chinese market...

In the field of crisis management, effective "techniques" - namely crisis management systems, communication strategies, spokesperson systems, etc., undoubtedly provide companies with tools to deal with emergencies...

In the digital age, the Internet has become the main platform for the public to obtain information, express opinions and participate in social discussions. In this context, opinion leaders (KOLs, ...

In crisis management, companies need to build a comprehensive and detailed stakeholder map to ensure that all groups that may be affected are taken into consideration. This not only...

In the process of crisis management, media information management plays a vital role. The media is not only a disseminator of information, but also a reflector of public sentiment and a guide of public opinion...

Crisis emergency management is a series of actions taken by crisis managers to control and resolve crises when a crisis event has already occurred. Its goal is to minimize the impact of the crisis.

Crisis early warning management is an important part of crisis management. It provides organizations with early warnings by identifying and evaluating potential crisis signals in advance so that they can take timely and effective measures.

The chain reaction after the crisis breaks out is multi-dimensional and multi-layered, not only causing direct damage in the short term, but also triggering a series of long-term and indirect impacts. These impacts...

The incubation period of a public crisis is a key concept in crisis management. It refers to the stage when potential factors that may trigger a crisis are accumulating and brewing. Although these factors...

The "three-level effect evaluation model" is an important innovation in the field of media crisis management. It is based on the existing media crisis concept attributes, communication laws and response principles...

In the handling of corporate crisis public relations, the collection, analysis and application of intelligence play a vital role. Academic research and practical exploration in the field of intelligence provide a basis for brand crisis management...

Product quality problems, safety accidents, or improper words and deeds of senior executives, once they become the focus of public attention, they may quickly ferment and cause serious damage to the company's image and market position...

Natural disasters such as earthquakes, floods, hurricanes, etc., often bring huge challenges to companies due to their suddenness and destructiveness. In the field of crisis public relations, how to effectively deal with these...

Natural disasters, such as earthquakes, floods, and hurricanes, are common natural phenomena around the world. Their sudden nature often brings great damage and challenges to society...

Building a capability system to overcome crises is a prerequisite for any organization or individual to survive and develop in a complex and changing environment. Facing unpredictable challenges, a systematic...

Crisis public relations, as a strategic communication used by enterprises or organizations to maintain brand image and mitigate negative impacts when facing emergencies or negative news, has a direct impact on the success or failure of crisis public relations.

The development of a brand crisis management plan is an important part of corporate risk management, which aims to effectively respond to possible risks to brand reputation, market position and...

Brand crisis recovery management is an important part of the brand crisis management cycle. It focuses on how to systematically restore brand reputation and rebuild market after a crisis event...

The brand crisis management team is a special team that is quickly formed or preset by the company when facing a brand crisis. Its core function is to prevent, identify, respond to and recover from brand crises.

Brand crisis management is a systematic management activity that aims to prevent, respond, control and restore the damage suffered by the brand when it encounters an unexpected crisis event. Its procedures usually...