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在数字化时代，网络已经成为人们获取信息、交流思想的重要平台。随着社交媒体、论坛、博客等新兴媒体的快速发展，网络 ...

When conducting PR activities in China, foreign companies need to pay special attention to factors such as cultural differences, laws and regulations, and market characteristics. Here are some key strategies that can help foreign ...

China's leading PR firms offer a wide range of services designed to help companies or individuals build and maintain a favorable public image and communicate effectively with their target audiences. Below are ...

In the reality of business practice, many enterprises still tend to follow the traditional internal publicity techniques for external information dissemination, that is, the so-called "internal publicity information externalization" ...

In the new media era, the pattern of information dissemination has undergone tremendous changes. The public is no longer a passive receiver of information, but has become an indispensable part of the information dissemination chain...

In the process of external value transmission of enterprises, there is indeed a "dilemma": enterprises often overemphasize their own advantages, achievements and concepts, while ignoring the value of the public...

In contemporary society, the public's expectations of companies have gone beyond the traditional sense of product providers or profit seekers. They are more eager to see real, three-dimensional, personalized and meaningful...

In the era of social media, public opinion supervision and public attention to enterprises have reached an unprecedented level. Foreign-funded enterprises, especially those with significant influence in the Chinese market...

In the field of crisis management, effective "techniques" - namely crisis management systems, communication strategies, spokesperson systems, etc., undoubtedly provide companies with tools to deal with emergencies...

In modern enterprise management, crisis management is regarded as an important part of maintaining enterprise stability and development. As the ancients said: "If the skin is gone, where will the hair be attached?" This sentence is very important in crisis...

In the digital age, the Internet has become the main platform for the public to obtain information, express opinions and participate in social discussions. In this context, opinion leaders (KOLs, ...

In a crisis, foreign companies face particularly severe challenges, especially when their brands, products or services become the focus of public attention. In this case, how should companies respond?

When foreign companies operate in the Chinese market, the public opinion crisis they face often stems from the gap between their familiarity with local market rules and their understanding of local social psychology and media characteristics. ...

In the complex environment of business operations, crisis management is a vital capability. It not only determines whether the company can maintain stability in adversity, but also determines whether the company can...

Crisis management is never the responsibility of a single executive or individual, but a challenge faced by the entire organization. In times of crisis, the personal strength of executives is certainly important, but they...