It is a complex but crucial task for foreign-invested enterprises to properly handle the relationship with local governments and the market when operating in China. This is not only related to the smooth operation of the daily operations of the enterprise, but also to the smooth operation of the enterprise.

Carrying out cross-border marketing in the Chinese market and achieving cross-border win-win is a strategy full of challenges and opportunities. It requires companies to not only have a deep understanding of the characteristics of the Chinese market, but also to be clever...

In the context of the new era, city brand marketing is no longer limited to traditional promotional methods, and diversified layout is leading the new trend of city brand marketing. With the global competition...

The Internet era has completely overturned the traditional marketing model. Enterprises must adapt to this change and adjust their strategies to gain competitive advantages in the new market environment. The following is a...

Although the Internet era has opened up a broad space for marketing, it has also brought many challenges. These challenges test the strategic flexibility, innovation ability and...

The Internet era has brought unprecedented opportunities to marketing, which have fundamentally changed the way companies and consumers interact, broadened market boundaries, and provided...

For foreign-funded enterprises, entering the Chinese market and establishing a sound online marketing system is a systematic project that requires a deep understanding of the characteristics of the Chinese market and combining the company's own advantages...

Foreign-invested enterprises are faced with both opportunities and challenges in conducting online marketing in the Chinese market. With the rapid development of China's economy and the explosion of Internet users...

When foreign-invested enterprises enter the Chinese market, they face unique cultural backgrounds, consumer habits, and increasingly competitive environments. They need to build an innovative network marketing system framework...

As the wave of digitalization sweeps the world, the integration of traditional media and emerging media is no longer a choice, but an inevitable trend. The urgency of this process...

Building a harmonious interactive mechanism between media supervision and corporate brands is a way to promote information transparency, protect consumer rights, and promote the healthy and sustainable development of enterprises in the current social environment...

The conflict between media supervision and corporate brands is a complex and subtle phenomenon in modern business society. The formation of this conflict stems from the interweaving of multiple factors, including media...

As an important part of social public tools, media supervision plays an indispensable role in maintaining market order, protecting consumer rights, and promoting corporate transparency and social responsibility...

In today's era of information explosion and ever-changing media forms, brand communication has far surpassed traditional advertising. It involves all-round and multi-faceted communication with consumers...

In the new media era, the information dissemination pattern has undergone earth-shaking changes. The traditional media ecology has been redefined, and new dissemination forms, channels, content and audiences...

In modern society, media, as the main carrier of information dissemination, has a profound impact on social cognition, public sentiment and even policy orientation. However, when facing the media and its role...